Support the F.L.O.W. Program
Help Young Athletes Build the Financial Future They Deserve
The NIL era has opened doors for student-athletes nationwide — but with opportunity comes complexity. Many young athletes are earning meaningful income without the financial skills to manage it wisely. Without guidance, these students risk losing their earnings, facing tax issues, or repeating the patterns that have caused far too many former professional athletes to struggle financially after the game ends.
You can change that.
Your donation to the F.L.O.W. (Financial Literacy on Winning) program directly equips high-school and college athletes with real-world financial tools: budgeting, NIL tax basics, contract awareness, saving and investing, and long-term planning.
This is more than education.
It’s a path to stability, confidence, and generational impact.
Why Your Donation Matters
Your support helps provide:
Free and subsidized workshops for schools in underserved communities
Financial literacy materials designed specifically for athletes
On-site and virtual trainings led by trusted advisors and educators
Resources for parents and coaches to reinforce long-term learning
Scholarships for athletes who need additional one-on-one guidance
Your gift helps young people avoid the financial pitfalls that have affected 16% of former NFL players* and 6% of former NBA players**, and instead empowers them to build lasting wealth.
*Source: NBER Working Paper Series, Bankruptcy Rates Among NFL Players with Short-lived Income Spikes, April 2015
**Source: GFLEC, May 2015
Many of the students we serve:
Come from low-income households
Are the first in their family to earn significant income
Are navigating NIL opportunities without mentors
Want to build a better life for themselves and their families
Need a roadmap, not just a paycheck
Your donation ensures they receive the education their circumstances have never provided.
Who Your Helping
Donations to the F.L.O.W. program are administered through the DNA Foundation, the nonprofit arm of the DNA Brand, dedicated to mentorship, education, and empowerment in underserved communities.
Your contribution is secure, tax-deductible, and makes an immediate difference.
A Trusted Program Under the DNA Foundation
Want to Give in Another Way?
Contact us to explore giving options:
Corporate sponsorships
Ongoing monthly support
In-kind contributions (technology, printing, program materials)
Naming opportunities for workshops